Right Personalization

/Tag: Right Personalization

Right Insights

2019-10-11T04:51:24+00:00October 10th, 2019|Categories: 8 Fold Path|Tags: |

Today most E-Commerce retailers rely on simple e-commerce metrics dashboard tools or even just Excel to track customer journeys and transactions across the site. But these are barely useful in understanding what customers are trying to do and to link data from their visits to actual payments. Retailers need to track e-commerce store trends — [...]

Right Mobile Optimization

2019-10-11T05:01:08+00:00September 10th, 2019|Categories: 8 Fold Path|Tags: |

Over 50% of web traffic comes from mobile devices but only 36% of purchases happen on the mobile. Moreover, only 2.25% of conversions happen on smartphones while 4.8% happen on the desktop. This provides a series of challenges for the E-Commerce retailer — how do they make sure that more of their traffic converts to [...]