Even if you fix a lot of issues in your site and try to improve conversion, all those efforts will come to naught, if you don't have the right data. While standard tools like Google Analytics and payment gateways like PayPal and Stripe provide you with clean and neatly organized data, [...]
Today most E-Commerce retailers rely on simple e-commerce metrics dashboard tools or even just Excel to track customer journeys and transactions across the site. But these are barely useful in understanding what customers are trying to do and to link data from their visits to actual payments. Retailers need to track e-commerce store trends — [...]
We covered this briefly in previous articles, but payments deserve a place of their own. When we see that anywhere between 6 to 10% of users drop off from the checkout page to payment completion, then you do something about it. The payment page could use a lot of love. Payment [...]
You spend a lot of money to get users to the checkout page — statistics show that barely 10 to 12% of users end up on the checkout page. But the actual conversions that you see are any wear between two and four percent. How do you make sure that you can do better than [...]
Over 50% of web traffic comes from mobile devices but only 36% of purchases happen on the mobile. Moreover, only 2.25% of conversions happen on smartphones while 4.8% happen on the desktop. This provides a series of challenges for the E-Commerce retailer — how do they make sure that more of their traffic converts to [...]
Your customers come to your site in various ways — organically via search engines, ads, social network referrals, or just word of mouth. There are two challenges that you have — how do you get them to buy and how do you get them to come back again. [...]
AI and personalization are the buzzwords today, but do they help? The answer is a qualified yes and I'll explain why. A lot of stores today use personalization and by that I mean tools that can customize the experience for the end-user. The store owner today is spoilt for choice — there is a [...]
The Noble Eight-Fold Path was first enunciated by the Buddha as a means to end suffering in life. The Clove.AI eight-fold path is designed to end your e-commerce woes and help you increase ecommerce sales. Through this series of eight articles, I’ll lead you through a journey of insight and wisdom, and freedom from [...]
The global cart abandonment rate is approximately 77% and amounts to over $4.6 Billion in lost sales. It is estimated that around 40% of these lost sales are attributed to payment issues experienced by customers at the point of checkout. The optimization of your customer payment process will go towards addressing those payment issues experienced [...]
AI or Artificial Intelligence is emerging as one of the most important aspects in the ecommerce sector. It helps the industry to work smarter and better by predicting the trends. Whether it is for marketing, sales or inventory management, this can be of great help. It also helps to enhance the customer experience. AI is [...]
