(Data mining without Actionable Insights is a recipe for disaster.)
It is now fashionable to state that one is implementing Artificial Intelligence (AI) to grow the business. By itself, it is an OK statement to make but hides an erroneous
When you are literally swimming through an ocean of data (mistakenly referred to as a data lake), your priority is to stay afloat and not drown with the weight of all that information that is pulling you down.
Return to Origin or RTO is now a very important part of E-Commerce. RTO, simply put, refers to the situation where a package is not delivered to the customer and is instead returned back to the seller.
Even if you fix a lot of issues in your site and try to improve conversion, all those efforts will come to naught, if you don’t have the right data.
While standard tools
Today most E-Commerce retailers rely on simple e-commerce metrics dashboard tools or even just Excel to track customer journeys and transactions across the site.
But these are barely useful in understanding what customers are trying to
We covered this briefly in previous articles, but payments deserve a place of their own. When we see that anywhere between 6 to 10% of users drop off from the checkout page to payment completion, then you do
You spend a lot of money to get users to the checkout page — statistics show that barely 10 to 12% of users end up on the checkout page.
But the actual conversions that you see
Over 50% of web traffic comes from mobile devices but only 36% of purchases happen on the mobile.
Moreover, only 2.25% of conversions happen on smartphones while 4.8% happen on the desktop. This provides a series of
Your customers come to your site in various ways — organically via search engines, ads, social network referrals, or just word of mouth. There are two challenges that you have — how do you get them to buy
AI and personalization are the buzzwords today, but do they help? The answer is a qualified yes and I’ll explain why.
A lot of stores today use personalization and by that I mean tools that can
