There is No BI Without AI


(Data mining without Actionable Insights is a recipe for disaster.)

It is now fashionable to state that one is implementing Artificial Intelligence (AI) to grow the business. By itself, it is an OK statement to make but hides an erroneous

There is No BI Without AI2021-07-12T10:55:32+00:00

Return To Origin


Return to Origin or RTO is now a very important part of E-Commerce. RTO, simply put, refers to the situation where a package is not delivered to the customer and is instead returned back to the seller.

Return To Origin2020-04-03T05:14:50+00:00

Right Data


Even if you fix a lot of issues in your site and try to improve conversion, all those efforts will come to naught, if you don’t have the right data.

While standard tools

Right Data2020-01-04T15:01:35+00:00

Right Insights


Today most E-Commerce retailers rely on simple e-commerce metrics dashboard tools or even just Excel to track customer journeys and transactions across the site.
But these are barely useful in understanding what customers are trying to

Right Insights2020-01-04T15:02:34+00:00

Right Payments


We covered this briefly in previous articles, but payments deserve a place of their own. When we see that anywhere between 6 to 10% of users drop off from the checkout page to payment completion, then you do

Right Payments2020-04-06T08:33:44+00:00

Right Checkout


You spend a lot of money to get users to the checkout page — statistics show that barely 10 to 12% of users end up on the checkout page.
But the actual conversions that you see

Right Checkout2020-01-13T08:57:47+00:00

Right Mobile Optimization


Over 50% of web traffic comes from mobile devices but only 36% of purchases happen on the mobile.
Moreover, only 2.25% of conversions happen on smartphones while 4.8% happen on the desktop. This provides a series of

Right Mobile Optimization2020-01-04T15:03:25+00:00

Right Customers


Your customers come to your site in various ways — organically via search engines, ads, social network referrals, or just word of mouth. There are two challenges that you have — how do you get them to buy

Right Customers2020-04-06T08:57:55+00:00

Right Personalization


AI and personalization are the buzzwords today, but do they help? The answer is a qualified yes and I’ll explain why.

A lot of stores today use personalization and by that I mean tools that can

Right Personalization2020-04-06T08:36:11+00:00